There is already an audience to understand and retarget once traffic quality is validated.
×
Optional growth add on
Turn visibility into measurable demand.
A Bio Xin specific paid media and performance marketing system across Meta and Google, designed to support product sales, treatment inquiries and branch discovery without changing the core SEO retainer.
Meta AdsGoogle SearchShopping and Performance Max readinessRetargetingConversion tracking90 day pilot
PAID
Operating principleCreate. Capture. Convert.
Meta creates and retargets demand. Google captures high intent. Tracking decides where the next taka goes.
01 / 09
01 · Why paid media fits the SEO programme
Paid media should accelerate demand, not hide the technical problems already found in search.
Bio Xin already has meaningful traffic and search authority, but the audit also shows measurement and landing experience gaps. The paid layer therefore begins with clean conversion tracking and separates product commerce from treatment inquiry.
The current audit dataset does not provide a purchase conversion value. Paid media should make that measurable before ROAS is promised.
Paid campaigns can generate demand in parallel, but landing page and checkout quality still need to pass campaign QA.
Local treatment and branch campaigns can be separated by catchment area rather than forcing one national message.
Commerce track
For products, the conversion journey is built around discovery, product detail, add to cart, checkout and purchase. Catalog based activity is activated only when the product feed and purchase tracking are reliable.
1Product view and collection engagement
2Add to cart and begin checkout
3Purchase value and new customer cost
4Repeat purchase and remarketing audiences
Treatment and branch track
For services, the primary signals are calls, WhatsApp intent, booking form completion and branch landing page actions. These are reported separately from product purchases.
1Treatment or concern search and landing visit
2WhatsApp click, call click or booking start
3Qualified inquiry where Bio Xin can provide outcome data
4Branch level cost and demand comparison
The structure uses the current Bio Xin SEO audit as the business context. Paid media forecasts remain planning estimates until real conversion events are verified.
02 / 09
02 · Channel architecture
One budget, two platforms, six jobs.
The starting mix is intentionally simple. Meta carries discovery and retargeting. Google carries active search demand and only adds feed or video led formats when the account is ready.
M
55%Meta Ads55% of pilot media
Sales prospecting
55%Broad and signal based audiences for products and routines.
Retargeting
25%Site visitors, product viewers, engagers and cart intent.
Treatment inquiry
20%Branch and service focused campaigns using WhatsApp, calls or landing forms.
Inside Meta, the 55 / 25 / 20 split is a starting allocation. It should move once purchase and inquiry cost are real.
G
45%Google Ads45% of pilot media
High intent Search
60%Brand, product, treatment, price and local intent campaigns.
Shopping or Performance Max
25%Activated after Merchant Center, feed and purchase tracking QA.
Video and Demand Gen remarketing
15%Used to re engage product viewers and treatment researchers, not as a replacement for Search.
Search gets priority because it captures existing intent. Feed and video formats are added only when the measurement stack can judge them correctly.
03 / 09
03 · Audience and search intent
Bio Xin should not have one paid audience. It has different moments of intent.
Google Search intent map
Five campaign families keep commercial intent readable instead of mixing every query in one account.
Brand demand
Protect the searches Bio Xin already owns.
bio xinbioxin productsbio xin clinicbioxin uttara
Meta audience layers
Meta starts broad enough to learn, then uses first party signals to create stronger retargeting and lookalike pools.
A
Broad commerce prospecting
AcquireBangladesh or approved delivery zones, all genders, Bangla and English creative, interest restrictions kept light.
R
Product and content retargeting
RecoverProduct viewers, category viewers, add to cart users and high intent engagers.
L
Branch catchment campaigns
LocalRadius or city targeting around the branches Bio Xin prioritises for treatment growth.
C
Customer and inquiry signals
LearnConsent based CRM lists and qualified lead outcomes where available.
Audience sizes are intentionally not hard coded before the ad accounts are opened. Platform estimates can change materially by geography, age, exclusions and first party list quality.
04 / 09
04 · Paid creative system
Creative should sell the next action, not simply repeat organic posts.
Four creative jobs
Each asset should have one clear role in the funnel and one measurable next action.
01 · DiscoverRoutine and product problem solving
Fast hooks around skin concern, routine step, ingredient or product category.
02 · ProveIngredient, texture and product proof
Show the product, usage, texture, approved claims and the reason to choose it.
03 · ConvertOffer, bundle and checkout intent
Clear price or offer framing where approved, direct product CTA and friction free landing route.
04 · TrustTreatment and branch confidence
Doctor or expert explanation, real branch context and clear WhatsApp, call or booking action.
Bio Xin paid creative workspaceHTML concept · not a source screenshot
Concern → solution → productYour skincare ad has two seconds to earn the next five.4:5 · 9:16 · 1:1 native variants
SHOP OR BOOK
Paid assets are produced in platform native ratios. Existing approved Bio Xin assets can be adapted; new photography, video or specialist production is quoted separately when required.
05 / 09
05 · Measurement before scaling
The first performance milestone is not ROAS. It is trustworthy conversion data.
Measurement stack
One agreed event map across analytics, Google and Meta makes product and clinic performance comparable.
GA4 base events and ecommerce
Required
Google Ads conversion actions
Required
Meta Pixel and Conversions API
Required
Purchase value and currency
Required
WhatsApp and call clicks
Required
Booking form completion
Required
UTM and campaign naming
Required
CRM qualified outcome feed
Preferred
The SEO audit dataset does not currently provide a purchase conversion value. That makes a confident pre launch ROAS promise inappropriate. Vynzo would first verify the events, then use real month one economics to set the scale threshold.
1
Day 1 to 7
Audit tags, ecommerce events, calls, WhatsApp and booking paths.
2
Day 8 to 14
Validate events against real test journeys and remove duplicate conversions.
3
Month 1
Establish channel, campaign and landing page baseline.
4
Month 2 onward
Scale only where cost and value meet the agreed threshold.
06 / 09
06 · Indicative media planning
Choose the media level. The architecture stays the same.
These are planning scenarios for monthly media spend, not the SEO fee. The budget selector shows how the proposed 55% Meta and 45% Google split behaves before month one performance data is available.
Monthly media selector
Suggested starting point is the middle scenario for a 90 day pilot. Bio Xin can start lower or approve a larger test.
৳300,000
approved media spend per month
Meta 55%৳165,000
Prospecting, retargeting and treatment inquiry.
Google 45%৳135,000
Search first, then feed and remarketing formats.
Vynzo management · 18%৳54,000
Proposed monthly management based on approved media.
Media + management৳354,000
Excludes new production and any one time technical remediation.
Planning range at selected budget
Delivery ranges use internal Bangladesh media planning assumptions only to size the opportunity. Real account data replaces them after launch.
Meta impressions688K to 971K
Illustrative CPM range ৳170 to ৳240.
Google high intent clicks1.8K to 3.2K
Search uses 60% of Google budget at illustrative CPC ৳25 to ৳45.
Google feed and remarketing৳54,000
40% of Google budget held for Shopping, Performance Max readiness and remarketing.
ROAS forecastNot promised
Set after purchase and lead values are verified in month one.
Illustrative CPM and CPC ranges are planning assumptions, not platform quotes, guaranteed delivery or guaranteed outcomes. Actual results depend on audience, auction cost, creative, landing page experience, offer, conversion tracking and product or treatment economics.
07 / 09
07 · First 90 days
Measure first. Scale second.
Build & verify
Paid media should not launch into unknown measurement.
- Account and access review
- GA4, Google Ads and Meta event QA
- Product purchase and treatment inquiry event map
- Landing page and mobile journey review
- Campaign naming and reporting structure
- Initial creative adaptation and launch set
Learn
The first month establishes which intent, audience and creative combinations are economically useful.
- Hold the starting 55 / 45 platform split
- Search query and negative keyword review
- Meta audience and creative comparison
- Branch and treatment inquiry quality check
- Product funnel drop off review
- Do not scale a campaign because of clicks alone
Reallocate
Budget moves toward verified value rather than staying fixed for presentation symmetry.
- Increase spend on campaigns meeting the agreed cost threshold
- Reduce weak placements, queries and creatives
- Expand remarketing pools and first party audiences
- Activate Shopping or Performance Max only when feed quality is ready
- Refresh creative before fatigue appears
- Feed paid search learning back into SEO content priorities
08 / 09
08 · Optional commercial add on
The SEO retainer stays unchanged. Paid media activates only when Bio Xin approves it.
Recommended pilot৳300K
media per month
Suggested as a 90 day starting media level. At the proposed 18% management model, the working monthly total is ৳354,000 before any new production or one time technical remediation. The SEO retainer remains separate.
Commercial treatment
Core SEO retainerRemains ৳90,000 per month
Paid media management18% of approved media spend
Actual Meta and Google mediaSeparate client approved budget
Initial tracking or feed remediationConfirmed after technical review
Existing creative adaptationWithin agreed paid campaign scope
New photography, video or advanced productionSeparate quotation when required
Recommended pilot period90 days
Outcome principleNo guaranteed sales, leads or ROAS
The 18% management model is an indicative add on structure for this presentation and should be confirmed in the final service agreement before activation. Bio Xin retains approval over budget and platform access.
09 / 09